Erica Palmisano Design

Design & User Experience Consulting


Website design, logos and branding, print collateral, content strategy, and more


Projects ranging from small business to nonprofit to individual clients


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Content-First Challenge #3: Quality & Originality

In the first post in this series, we talked about the challenge of assembling your team for a content-first approach. In the second post, we described how your team should work to maximize the efficiency with which it functions. Now it’s time to talk about the results...

UX Goals > UX Measurements

Good design is not about getting more clicks or more page views, so why would we measure success that way?

Content-First Challenge #2: Timing & Efficiency

In the first post in this series, we talked about the challenge of stakeholders. If you haven't read it yet, click on over there. It is so important that your team be equipped and on-board with a content-first approach. If the team (even if it's a team of 1-2) is not...

29 Social Media Tips? Yes, please!

It’s easy to think that posting more to Facebook will get you more visibility, but that’s a myth. If your posts perform well, Facebook will value your page’s content more highly and give you more visibility to your fans. Spend more time crafting great posts, rather...

Content-First Challenge #1: Stakeholders

In my last post, I shared Ahava Leibtag's perspective on a big mistake that many companies make: starting design before content is complete. I'm passionate about this because I've seen the inefficiencies, cost overruns, and blah results that can be avoided by taking a...