Month: June 2016

Where would you put the coconuts?

Everything must go! . . . Why is that gone? It’s happened more than once. A small business owner or nonprofit director says, “I want to scrap my website and start over. You’ll have complete creative freedom because it’s not working and nobody likes it.” Once I get started, however, I’m asked to walk back changes or put back in elements that “nobody liked.” I don’t love… Read more →