Month: May 2017

A van drives endlessly through a desert

Content-First Challenge #1: Stakeholders

In my last post, I shared Ahava Leibtag’s perspective on a big mistake that many companies make: starting design before content is complete. I’m passionate about this because I’ve seen the inefficiencies, cost overruns, and blah results that can be avoided by taking a content-first approach. Perhaps I can save you the trouble of learning this lesson the hard way. I’m going to spend… Read more →