Category: Consulting

A van drives endlessly through a desert

Content-First Challenge #1: Stakeholders

In my last post, I shared Ahava Leibtag’s perspective on a big mistake that many companies make: starting design before content is complete. I’m passionate about this because I’ve seen the inefficiencies, cost overruns, and blah results that can be avoided by taking a content-first approach. Perhaps I can save you the trouble of learning this lesson the hard way. I’m going to spend… Read more →

View to the Reichstag from the banks of the Spree River

Hallo aus Deutschland!

This blog has been quiet for the past couple of months. Instead of blogging, I was sorting, purging, documenting, and packing all my earthly possessions. I was also visiting all my friends, crossing a few DC/Maryland/Virginia places off my bucket list, and researching my new home: Berlin! Looking Backward My husband got an excellent opportunity through his work so we have… Read more →

Fungi grows on a log in a forest

Maintenance is in the air!

In Praise of Serendipity After last month’s post on website maintenance, I figured I’d move on to other topics. While driving this weekend, however, I listened to a Freakonomics Radio podcast called “In Praise of Maintenance.”   You can listen to the entire episode above or just skim the transcript. The host, Stephen Dubner, spends time discussing how our cultural obsession with innovation tends to… Read more →

Firefox Security Error Example

Maintenance Matters

INTRODUCTION: The Dangers of the Internet® There’s nothing like the launch of your beautiful new WordPress website. Each time you show it off, you get a rush. As the designer, I get my own version of that high as I release my creation into the world. Unfortunately, the world can be a scary place. Not all the denizens of the web are… Read more →

Where would you put the coconuts?

Everything must go! . . . Why is that gone? It’s happened more than once. A small business owner or nonprofit director says, “I want to scrap my website and start over. You’ll have complete creative freedom because it’s not working and nobody likes it.” Once I get started, however, I’m asked to walk back changes or put back in elements that “nobody liked.” I don’t love… Read more →

Spring tulips in bloom

Case Study: Reedy Creek Enterprise Solutions Website

Meeting Neil & Joyce I first met Neil Danzig, the founder and primary consultant at Reedy Creek Enterprise Solutions, at a networking event in April 2015. He was considering my services for his clients. His business provides IT solutions to small startups and businesses in Central Maryland. Often clients have a variety of IT needs, including a new website. He… Read more →

Erica stands on the shores of Lago Menéndez with the Torrecillas Glaciar in the background

Down Old South America Way

Greetings from Argentina, down old South America way. I’m sitting in the living room of dear friends, enjoying their late summer weather and a cup of coffee. While I travel, I am not doing major design/development/user experience work and instead developing business for April. The story of how I came to be sitting here is a long one. I will… Read more →

NextGenLeaders Homepage Screen Capture 12-31-2015

Perseverance and Communication

I’m thrilled to announce the launch of the completely redesigned nextgenleaders.com website. Working with the President and Founder, Carol Graser, and an excellent marketing consultant named Rachel Russell, we took the website from this: to this:   Seeing the final result, it’s obvious the work was worth it. At several points along the path, however, we might not have said that.… Read more →

Moss balancing in New Zealand brush

Dynamic Balance

Yogic Statues? I first began doing yoga with my college roommate. She and I watched yoga videos, carving out free space in our tiny dorm room. An inglorious beginning, but it was the start of learning a new, very old practice. At first, I sought to snap into perfect, statuesque versions of each pose in flawless sequence. I quickly learned that… Read more →