In the first post in this series, we talked about the challenge of stakeholders. If you haven’t read it yet, click on over there. It is so important that your team be equipped and on-board with a content-first approach. If the team (even if it’s a team of 1-2) is not embracing the content-first approach, then this post will not… Read more →
It’s easy to think that posting more to Facebook will get you more visibility, but that’s a myth. If your posts perform well, Facebook will value your page’s content more highly and give you more visibility to your fans. Spend more time crafting great posts, rather than just publishing lots of them.
In my last post, I shared Ahava Leibtag’s perspective on a big mistake that many companies make: starting design before content is complete. I’m passionate about this because I’ve seen the inefficiencies, cost overruns, and blah results that can be avoided by taking a content-first approach. Perhaps I can save you the trouble of learning this lesson the hard way. I’m going to spend… Read more →
Ahava Liebtag just KILLS IT with these thoughts on the foundation of Content Strategy and all web design, from my perspective: “For the love of God, do not start designing until you understand the content.” . . . Why am I so passionate about this issue? Well, I have 3 reasons: Design is not as important as content (seriously): I know design… Read more →
In Praise of Serendipity After last month’s post on website maintenance, I figured I’d move on to other topics. While driving this weekend, however, I listened to a Freakonomics Radio podcast called “In Praise of Maintenance.” You can listen to the entire episode above or just skim the transcript. The host, Stephen Dubner, spends time discussing how our cultural obsession with innovation tends to… Read more →
INTRODUCTION: The Dangers of the Internet® There’s nothing like the launch of your beautiful new WordPress website. Each time you show it off, you get a rush. As the designer, I get my own version of that high as I release my creation into the world. Unfortunately, the world can be a scary place. Not all the denizens of the web are… Read more →
“The answer is a relentless focus on user needs . . . It’s not complicated; it’s just hard.“ Google’s Think With Google blog put out a fantastic post called 4 Things Strategists Can Learn from UX Designers over a year ago. It’s got some great points, but the fourth part especially rang true for me. I’m going to quote the entire section because… Read more →
Everything must go! . . . Why is that gone? It’s happened more than once. A small business owner or nonprofit director says, “I want to scrap my website and start over. You’ll have complete creative freedom because it’s not working and nobody likes it.” Once I get started, however, I’m asked to walk back changes or put back in elements that “nobody liked.” I don’t love… Read more →