Category: CRO

UX is broad. This is the main reason why the importance of UX outweighs both SEO and CRO.

The other two reasons get at the heart of the two issues.

  • SEO: To rank for search results, you must successfully deliver what the search engines want. In order to do so, you must first achieve an optimal user experience.
  • CRO: To gain conversions, you must create a website that is easy and enjoyable for users. This is all about user experience.