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Your Perspective is not Your User’s Perspective

One of the bedrock ideas of User Experience (or UX) design is the notion that: you =/= your user You are not the same as the person coming to your website, looking at your logo, or reading your brochure. It sounds so obvious. So banal. Why even say it? Because it is...

29 Social Media Tips? Yes, please!

It’s easy to think that posting more to Facebook will get you more visibility, but that’s a myth. If your posts perform well, Facebook will value your page’s content more highly and give you more visibility to your fans. Spend more time crafting great posts, rather...

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