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Your Perspective is not Your User’s Perspective
One of the bedrock ideas of User Experience (or UX) design is the notion that: you =/= your user You are not the same as the person coming to your website, looking at your logo, or reading your brochure. It sounds so obvious. So banal. Why even say it? Because it is...
Content-First Challenge #3: Quality & Originality
In the first post in this series, we talked about the challenge of assembling your team for a content-first approach. In the second post, we described how your team should work to maximize the efficiency with which it functions. Now it’s time to talk about the results...
UX Goals > UX Measurements
Good design is not about getting more clicks or more page views, so why would we measure success that way?
Content-First Challenge #2: Timing & Efficiency
In the first post in this series, we talked about the challenge of stakeholders. If you haven't read it yet, click on over there. It is so important that your team be equipped and on-board with a content-first approach. If the team (even if it's a team of 1-2) is not...
29 Social Media Tips? Yes, please!
It’s easy to think that posting more to Facebook will get you more visibility, but that’s a myth. If your posts perform well, Facebook will value your page’s content more highly and give you more visibility to your fans. Spend more time crafting great posts, rather...
Content-First Challenge #1: Stakeholders
In my last post, I shared Ahava Leibtag's perspective on a big mistake that many companies make: starting design before content is complete. I'm passionate about this because I've seen the inefficiencies, cost overruns, and blah results that can be avoided by taking a...