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Content-First Challenge #3: Quality & Originality
In the first post in this series, we talked about the challenge of assembling your team for a content-first approach. In the second post, we described how your team should work to maximize the efficiency with which it functions. Now it’s time to talk about the results...
UX Goals > UX Measurements
Good design is not about getting more clicks or more page views, so why would we measure success that way?
Content-First Challenge #2: Timing & Efficiency
In the first post in this series, we talked about the challenge of assembling your team for a content-first approach. In the second post, we described how your team should work to maximize the efficiency with which it functions. Now it’s time to talk about the results...
29 Social Media Tips? Yes, please!
Good design is not about getting more clicks or more page views, so why would we measure success that way?
Content-First Challenge #1: Stakeholders
In the first post in this series, we talked about the challenge of stakeholders. If you haven't read it yet, click on over there. It is so important that your team be equipped and on-board with a content-first approach. If the team (even if it's a team of 1-2) is not...
Content First, Design Later: Save Money & Craft More Engaging Websites
Ahava Liebtag just KILLS IT with these thoughts on the foundation of Content Strategy and all web design, from my perspective: "For the love of God, do not start designing until you understand the content." . . . Why am I so passionate about this issue? Well, I have 3...