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Content-First Challenge #3: Quality & Originality
Quality and originality in your content is a challenge – even when you’ve assembled a great team of people to help you develop it. Learn how to empower them to make your content amazing.
UX Goals > UX Measurements
A Nielson/Norman Group article encourages us to measure what matters, setting up plans for our metrics that encourage more than just page view analytics.
Content-First Challenge #2: Timing & Efficiency
In the first post in this series, we talked about the challenge of stakeholders. If you haven't read it yet, click on over there. It is so important that your team be equipped and on-board with a content-first approach. If the team (even if it's a team of 1-2) is not...
29 Social Media Tips? Yes, please!
It’s easy to think that posting more to Facebook will get you more visibility, but that’s a myth. If your posts perform well, Facebook will value your page’s content more highly and give you more visibility to your fans. Spend more time crafting great posts, rather...
Content-First Challenge #1: Stakeholders
In my last post, I shared Ahava Leibtag's perspective on a big mistake that many companies make: starting design before content is complete. I'm passionate about this because I've seen the inefficiencies, cost overruns, and blah results that can be avoided by taking a...
Content First, Design Later: Save Money & Craft More Engaging Websites
Ahava Liebtag just KILLS IT with these thoughts on the foundation of Content Strategy and all web design, from my perspective: "For the love of God, do not start designing until you understand the content." . . . Why am I so passionate about this issue? Well, I have 3...