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Content-First Challenge #2: Timing & Efficiency
In the first post in this series, we talked about the challenge of stakeholders. If you haven't read it yet, click on over there. It is so important that your team be equipped and on-board with a content-first approach. If the team (even if it's a team of 1-2) is not...
29 Social Media Tips? Yes, please!
It’s easy to think that posting more to Facebook will get you more visibility, but that’s a myth. If your posts perform well, Facebook will value your page’s content more highly and give you more visibility to your fans. Spend more time crafting great posts, rather...
Content-First Challenge #1: Stakeholders
In my last post, I shared Ahava Leibtag's perspective on a big mistake that many companies make: starting design before content is complete. I'm passionate about this because I've seen the inefficiencies, cost overruns, and blah results that can be avoided by taking a...
Content First, Design Later: Save Money & Craft More Engaging Websites
Ahava Liebtag just KILLS IT with these thoughts on the foundation of Content Strategy and all web design, from my perspective: "For the love of God, do not start designing until you understand the content." . . . Why am I so passionate about this issue? Well, I have 3...
Hallo aus Deutschland!
This blog has been quiet for the past couple of months. Instead of blogging, I was sorting, purging, documenting, and packing all my earthly possessions. I was also visiting all my friends, crossing a few DC/Maryland/Virginia places off my bucket list, and researching...
Name That Entrepreneur
PSST! Guess which entrepreneur had her business coach share her story from his perspective on his blog recently? I found out that she had some family members in South America she hadn’t seen in many years. She missed them and felt it was impossible to be able to go...