Ahava Liebtag just KILLS IT with these thoughts on the foundation of Content Strategy and all web design, from my perspective:
“For the love of God, do not start designing until you understand the content.”
. . .
Why am I so passionate about this issue? Well, I have 3 reasons:
- Design is not as important as content (seriously): I know design is important. But it’s the second-most important thing next to content. . . .
- It’s expensive: Inevitably, if you design first, content will break design. . . .
- It cheapens content: . . . When we design before thinking about the content, we make it a second-tier part of a project. But it’s NOT! It’s the most critical part of a project.
It’s short, but it’s really worth reading the whole thing.