Setting up the Brand from Scratch for MBK Laboratory
MBK Laboratory provides fast, low-cost, and accurate labs to healthcare facilities in Maryland. Their service provides clinicians with results so they can respond to patients’ evolving health needs.
As a brand-new business, I started from scratch, establishing the brand logo, colors, and overall feel.
Working with its founder, I created a logo that evoked a laboratory setting without being overly literal. The initials hang on lines reminiscent of a test tube rack, but the imagery is subtle. The design lets the name stand out.
In order to provide tools for networking, sales, and client service, we also created a brochure and a website.
Find MBK Laboratory online now: mbklaboratory.com