Setting up the Brand from Scratch for Optimized Med Group
Optimized Med Group provides innovative healthcare in Maryland. At no extra cost to skilled nursing, long-term care, and assisted living facilities, they provide great patient care at times when facilities might struggle on their own to supply it.
As a brand-new business, we were starting from scratch, establishing the brand logo, colors, website, collateral, and overall feel for the launch of the business into the marketplace.
Working with its founder, we created a logo with a strong visual element that said “Hands-on Care.” The stethoscope is an ubiquitous tool of the health care professional – from doctors to nurses, from large to small facilities. Taking vitals is an important part of tracking a patients progress and providing the hands-on care, so it was a natural, and visually-striking icon of the work that Optimized Med Group professionals perform daily.
In order to provide tools for networking, sales, and client service, we also created business cards, two brochures, and basic collateral for use throughout their startup phase.
Find Optimized Med Group online now: optimizedmedgroup.com
Above: the outer panels of the patient brochure introduce Optimized Med Group’s model of care for patients and provide contact details
Below: the inner panels of the patient brochure describe Optimized Med Group’s how they provide their care