Oct 11, 2019 | Content Strategy
I’d like to think designers are mostly good people, but the ones employed by bad companies have done a lot of damage. What can we do to correct this? Either we can burn it all down and try to develop a post-money society, or we can try to convince our corporate...
Aug 20, 2019 | Content Strategy
One of the bedrock ideas of User Experience (or UX) design is the notion that: you =/= your user You are not the same as the person coming to your website, looking at your logo, or reading your brochure. It sounds so obvious. So banal. Why even say it? Because it is...
Dec 3, 2018 | Consulting, Content Strategy
In the first post in this series, we talked about the challenge of assembling your team for a content-first approach. In the second post, we described how your team should work to maximize the efficiency with which it functions. Now it’s time to talk about the results...
Sep 19, 2017 | Content Strategy
N/N Group: "Translating UX Goals into Analytics Measurement Plans" Good design is not about getting more clicks or more page views, so why would we measure success that...
Aug 25, 2017 | Content Strategy, UX Strategy
In the first post in this series, we talked about the challenge of stakeholders. If you haven’t read it yet, click on over there. It is so important that your team be equipped and on-board with a content-first approach. If the team (even if it’s a team of...
