Dec 3, 2018 | Consulting, Content Strategy
In the first post in this series, we talked about the challenge of assembling your team for a content-first approach. In the second post, we described how your team should work to maximize the efficiency with which it functions. Now it’s time to talk about the results...
Sep 19, 2017 | Content Strategy
N/N Group: "Translating UX Goals into Analytics Measurement Plans" Good design is not about getting more clicks or more page views, so why would we measure success that...
Aug 25, 2017 | Content Strategy, UX Strategy
In the first post in this series, we talked about the challenge of stakeholders. If you haven’t read it yet, click on over there. It is so important that your team be equipped and on-board with a content-first approach. If the team (even if it’s a team of...
May 31, 2017 | Consulting, Content Strategy, UX Strategy
In my last post, I shared Ahava Leibtag’s perspective on a big mistake that many companies make: starting design before content is complete. I’m passionate about this because I’ve seen the inefficiencies, cost overruns, and blah results that can be...
May 18, 2017 | Content Strategy
Ahava Liebtag just KILLS IT with these thoughts on the foundation of Content Strategy and all web design, from my perspective: “For the love of God, do not start designing until you understand the content.” . . . Why am I so passionate about this...
