Erica Palmisano Design

Design for Nonprofit & Small Business Communication
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About Me

About Me

Growing up, I was much likelier to be curled up with a book than engrossed at the art table. When I was asked to take on graphic design at my first job, though, I fell in love with making information beautiful.

Now I enjoy analyzing something as mundane as a form or as elaborate as a website and finding ways to make it easier to use as well as visually appealing. I swapped pencils and clay for pixels and code, and I haven’t looked back.

Beautiful, effective messaging,
custom-made for your project

  • Logos & Branding 35% 35%
  • Website Design 30% 30%
  • Brochures, Business Cards, Collateral 25% 25%
  • Promotional & Event Supplies 10% 10%


Small Business





Lessons from Online Shopping in the Pandemic

An excellent Nielsen Norman Group analysis of online shopping experiences now and into the future

Reconsidering Bad UX

I’d like to think designers are mostly good people, but the ones employed by bad companies have done a lot of damage. What can we do to correct this? Either we can burn it all down and try to develop a post-money society, or we can try to convince our corporate...

Your Perspective is not Your User’s Perspective

One of the bedrock ideas of User Experience (or UX) design is the notion that: you =/= your user You are not the same as the person coming to your website, looking at your logo, or reading your brochure. It sounds so obvious. So banal. Why even say it? Because it is...

Content-First Challenge #3: Quality & Originality

In the first post in this series, we talked about the challenge of assembling your team for a content-first approach. In the second post, we described how your team should work to maximize the efficiency with which it functions. Now it’s time to talk about the results...

UX Goals > UX Measurements

Good design is not about getting more clicks or more page views, so why would we measure success that way?