Erica Palmisano Design

Design for Small Business & Nonprofit Communication
See My PortfolioContact Me

Take design worries off your plate!

I am a graphic designer helping small businesses and nonprofits with their logos and websites. No more waiting to start their business or being worried they don’t look professional when they meet potential clients or partners. When I take care of their design, my clients get to focus on building their organizations with confidence!

Beautiful, effective messaging,
custom-made for you

  • Logos & Branding 35% 35%
  • Website Design 30% 30%
  • Brochures, Business Cards, Collateral 25% 25%
  • Promotional & Event Supplies 10% 10%

%

Small Business

%

Nonprofit

%

Individuals

Lessons from Online Shopping in the Pandemic

An excellent Nielsen Norman Group analysis of online shopping experiences now and into the future

Reconsidering Bad UX

I’d like to think designers are mostly good people, but the ones employed by bad companies have done a lot of damage. What can we do to correct this? Either we can burn it all down and try to develop a post-money society, or we can try to convince our corporate...

Your Perspective is not Your User’s Perspective

One of the bedrock ideas of User Experience (or UX) design is the notion that: you =/= your user You are not the same as the person coming to your website, looking at your logo, or reading your brochure. It sounds so obvious. So banal. Why even say it? Because it is...

Content-First Challenge #3: Quality & Originality

In the first post in this series, we talked about the challenge of assembling your team for a content-first approach. In the second post, we described how your team should work to maximize the efficiency with which it functions. Now it’s time to talk about the results...

UX Goals > UX Measurements

Good design is not about getting more clicks or more page views, so why would we measure success that way?