Above: a screencapture from the homepage of the website

Below: the image printed on a conference booth display banner to be mounted on a pop-up stand

Branding Update for Chesapeake Mobile Healthcare

The Client

Chesapeake Vascular Access wanted to rebrand their business as Chesapeake Mobile Healthcare. They were already doing a brisk business in the DMV area with their mobile IV and transfusion services. Kris Gundrum, who helmed the project for CVA, is a One-Man Nerve Center as well as co-owner. He manages client requests, staffs calls, client outreach, and marketing.

 

The Challenge

The organization had a website as CVA. They needed to rebrand with their new name and a domain change. Their logo needed to be updated and they wanted a new website. They also wanted postcards and promotional gear to promote themselves in person at events and all over the country via mailings.

 

The Solution

Since they were already comfortable with Squarespace, I used it to create their new site. I customized a template, sourced quality stock images to fill it out, and ensured their new design carried over into the print materials. We created multiple postcards for mailings and two large banners for conferences and events. As we worked together, I learned Kris’s response time was “scary-fast.” It was a pleasure to move through the project with my motivated client.

A postcard mailed to healthcare facilities

The Services page of their website