Logo & Branding for Amaze Strategies B2B Consulting
Having worked with her at a previous employer, I was thrilled when Judy Cohen, the founder of Amaze Strategies, contacted me. She was launching a brand-new business, putting her years of experience to use for business clients who were ready to grow.
After years in business across domains including the private sector and contracting for the public sector, Judy had high expectations for her own brand. She had helped other brands redesign and she wanted a crisp logo evoking openness and dynamism. She wanted to launch with all her materials in line – business card, letterhead, note pads, and a full Power Point slide deck template.
We took it all on and got it done. I hand-lettered the “A” and it’s upward/onward stroke with and arrow pointing clients to their exciting future. We added this graphical element, along with complementary colors and styles to all her business collateral – digital and print.