Website Redesign for Roll Up N Dye

The Client

Erin Cassell is a tie dye artist with a passion for helping people of all ages experience their inner artist and practice kindness toward themselves and others. She founded Roll Up N Dye in 2013. At first, she focused on children’s parties and events for children’s sport teams and scouting groups. Eventually, more and more adults asked her to use her skills to help their employees bond in team building workshops. As an events-based organization, she had also done a lot over the course of the pandemic to make her workshops flexible and COVID-safe.

The Challenge

Her website hadn’t kept up well with Erin’s evolution. Over the years, lots of volunteers and interns had helped with her marketing efforts. Her existing WordPress website was full of old photos and old marketing language. It was not streamlining customer’s outreach to her, payment gathering, or any of the back-end assistance a thoughtful site can provide a small business. It also did little to demonstrate the dynamism of her work and style. It was a time for an overhaul.

The Solution

Erin’s good friend, Jen Sterling, decided to create a new homepage design and content style for Erin. She shared it with me, and I set to work using Jen’s language, Erin’s invaluable feedback, and my own layout, formatting, and technical expertise to build out all the pages of the site.

I added plugins for payment processing, event management, conditional content forms for specific groups and needs, and more. The end result was a site that showed the dynamism of Erin’s community work, sustainability efforts, and, most importantly, her tie dye art and teaching. Her new website preserves all she has learned over the last near-decade of operation while clearing the clutter so her true colors can shine. 

You can check out Erin’s redesigned Roll Up N Dye website at her domain: rollupndye.com